Global demand GapFill

Global niche markets fulfil the needs of customers who have very specific interests. These customers make up a market   part section slice segment  that is   an element a variable a subset a set  of the mass market.  Their interests may give rise to   races subcultures ethos fashions ; for example, Harley-Davidson motorbikes sells a complete way of life. 

Global niche markets have high  fixed set repaired glued  costs but these are offset by products with inelastic demand and high premium prices. For example, when a new Ferrari model is released there is a waiting list of clients willing to pay almost any price for the newest model. 

The main features of global niche markets are the high levels of customer   work help service utility  and engagement, the focus on quality and design and the differentiation of products.  Global niche products are not cheap; they tend to include luxury products such as supercars and quality watches; for example, Rolex.

Sales levels in just one country may mean that the  profit cash money bank  levels are too low, but if the profits of all countries are combined this can make for a very successful strategy. Products that enter global niche markets therefore need to be scaleable. 

Careful attention will need to be made to the   commodity commerce marketing market  mix if companies are to enter global niche markets.  Businesses selling high-tech products that appeal only to a small market would need to carefully consider their price, place, products and promotional strategies.