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There are lots of factors which can lead to a business from its home market into international markets. These can be separated into push factors, or factors that make leaving the home market seem like a good opportunity, and pull factors, or factors which make entering the international markets seem very attractive.
Push factors include saturated home markets, or when a business has sold everything it possibly can to its home market. It can invest in and development (R&D) of new products or services or it can look for attractive foreign markets and continue to make the same product. Other push factors include getting away from markets or high unemployment in home markets. Some companies may wish to escape war or civil and seek shores where they can continue to trade peacefully.
Pull factors include the possibility of gaining of scale or spreading across several markets. Companies seek political stability, which is one of the reasons that the UK market is attractive for foreign direct investment (FDI). Finally, being a member of a trading such as USMCA or ASEAN can make a country a very attractive proposition, as a business will be able to expand the number of customers and trade without or quotas.