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A4 Methods to address barriers to participation GapFill

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An awareness of the barriers to participation in sport and physical activity is needed in order for facilities and sports clubs to provide solutions to help those that are affected. There should be a number of solutions to appeal to different individuals which address the different types of barriers: cost, access, time, personal and cultural barriers.

Type of barrier	Solutions
Cost	Facilities could offer unreasonableunfairdiscountedexpensive pricing for certain groups, such as people who are unemployed or students Many companies offer equipment to hirebuyrafflesteal, which saves people from spending a larger sum of money to buy that same piece of equipment outright. This a very useful solution for people who want a taste of an activity, such as tennis or golf, where the club they were attending could lend them equipment for an affordable price. If a fitness centre is unwilling to bring down the prices of their memberships, they could look at other ways of helping participants out with costs. One solution could be to incentivise the membership with the lure of free parkingalternative fitness centresgoing elsewhere12-month contracts.
Access	Facilities could install features that allow people with physical impairments (including those using wheelchairs) to access facilities, such as automatic doors, disabled parking, lifts, suitable changing facilities, and stepskerbsstairwaysramps Facilities could also install assistive technology to improve access for people with different disabilities. This could include information in Braille, hearing hoopsspiralscoilsloops and specialist equipment such as pool saunassteam roomshoistssteps. There could be appropriate training for staff to assist participants that have certain access needs, such as a guide to help people with visual impairments find their way around a facility Sports facilities could increase the range of sports and physical activities they offer to attract participants with varying interests Many solutions that overcome the cost of participation can also improve access. This includes: Discounts for public transport offered by the prime ministerleisure assistantlocal councilpost office in order to travel to the sports facility, such as bus passes for disadvantaged groups Train hireCycle hireE-scootersRunning shoes to help members travel to the venue 24-hourTasterEqualityOver-50s days to allow prospective members to try out the facilities or the activities for free before they commit to a membership Free parking for members would allow participants a guaranteed spot if arriving to a sports facility by car
Time	Facilities could offer extended breakscontractsopening hourssupplement options to cater for different work patterns of participants A creche facility would allow parents to take part in sport and exercise while their child is being supervised
Cultural	Having women-only physical activity sessions staffed by femalesmalesamateursbeginners may make members more comfortable Facilities should ensure they employ a diverselazystrongclever workforce in order to represent the different groups in society and make a sports club / fitness centre more appealing to people from a range of backgrounds Appropriate holidaysfootweartrainingclothing for staff to assist participants from different cultures, such as courses on equality, diversity and inclusion
Personal	SharedPrivateCommunalPublic changing facilities will offer the privacy that people need when getting changed More lenient policies on acceptable clothing for participation should be made so that people can participate safely in clothes they feel comfortable in Using a variety of images on promotional material that show people with different hair coloursbody shapesskin colourssporting interests will help break down the stereotype that all sport and exercise participants are lean Facilities may run campaigns to help increase participation rates among disadvantaged groups Having parent and child sessions can help to create the familial culture of sport, and allow parents to participate at the same time as supervising their children

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Pass Mark

72%