Distribution channels (5.4) and audience demographics (5.5) GapFill

Distribution channels are different ways of  joiningdistributingmaintaininguploading digital communications to an audience.

Cloud distribution uses an   Internet connectionemailaudioupload queue to store and retrieve documents in the cloud. The  structuresizecapacitylayout of the files has an impact on the downloading/uploading speed, which is important to consider, e.g. a large file may take very long to download.

 IntranetEmailMessagingMobile app is a way of communicating through the Internet from a variety of devices including a phone, tablet, PC, etc. It allows a user to send attachments along with text which is useful for information transfer. Internal messaging is used by organisations to keep their staff up to date on important events. 

Email, social media and internal channels use means of   conversationprotocolmessagingnetwork to interact with others.  CloudIntranetSocial mediaMobile app is a powerful platform where businesses promote their services and keep customers interested in their brands through up-to-date posting and content management, e.g. Facebook, Twitter.

Mobile apps are designed for different purposes and can be installed on a smartphone or tablet. These include many areas like fitness, health and transport applications for users to access  right-time datareal-time downloadreal-transaction datareal-time data (RTD) and make use of this information in their everyday life, e.g. MyFitnessPal, FirstBus.    

 MultimediaEmailMessagingVoIP is a collection of images, audios, text and videos which provide information in an entertaining manner. It can be shared easily with other users on social media and provides an interactive experience.

 Voice of Internal ProtocolVoice on Internal ProtocolVoice over Internal ProgramVoice over Internet Protocol (VoIP) lets users interact using voice calls and requires hardware devices to communicate, such as speakers and microphones.

Another important factor to consider is the type of target audience this digital communication is delivered to. Factors such as age,  accessibilitydatamedianame, gender and location are considered. Ideally, the distribution channel will be appropriate for the  protocolage groupdata collectiongender it is targeted at, e.g. a mobile app with a young demographic like TikTok would not be the best place to advertise retirement plans! 

To make information more accessible for people with disabilities, the text  sizepositionqualitylocation is increased or is read aloud. Similarly, if a user has a hearing impairment, an interpreter is used to convert the text into sign language.