2.2.1 Sales forecasting & 2.2.2 Sales, revenue and costs GapFill

Sales   forces figures needs forecasts  are important to businesses as they give them data and information on which to base some important decisions.

A business will need to decide when to schedule production activity. For example, if sales are forecast to be high, then the business may need to increase its productive  capacity volume capability productivity  to meet demand.  If this is the case, then there is the further decision about ordering raw   fabric polyestermaterials drapery to meet the increased production levels. Increased production may also mean that there is a need to raise staffing levels and so  temporary improvised  irregular limited workers may be hired. 

There are some   boundaries curbslimitations constraints  or difficulties when using sales forecasts, mostly because they are a best guess of future sales levels.  Forecasts are not a   pledge guarantee coupon collateral of future sales levels and as the business operates in dynamic markets there may be   anxiety angst concerns uncertainty  or shocks, which mean the sales rise or fall way beyond expected levels, e.g. demand for hand sanitiser during the COVID-19 pandemic.