1.5.1 Role of an entrepreneur & 1.5.2 Entrepreneurial motives and characteristic GapFill

THE ROLE OF THE ENTREPRENEUR

The main role of an entrepreneur is to identify a gap in the   commerce retail market supermarket and then set up a business. They may use market mapping and market  research science experiment investigation to identify potential areas where a business would be viable.

Once the business is set up, the role of the entrepreneur then develops, so they begin to run the business on    a mundane a day-to-day an outsourced an assignment  basis.

Over time, the role of the entrepreneur may change again to an owner who wishes to   widen  strengthen improveexpand  and develop their business.  The expansion could be into new markets or to increase production.

INTRAPRENEURSHIP

Within large companies, there are often individuals who display all the qualities of entrepreneurs and apply them within the business.   For example, these kinds of employees are creative   danger hazardrisk probability -takers.  They are often very good at   shuffling creating  skatingsolving  company problems and driving innovation within the business.  They are very informed and up to date with trends and consumer tastes, which is critical in   fixed active dynamic kinetic markets. Businesses with these kinds of employees need to develop them to make sure that they don't leave. 

BARRIERS TO ENTREPRENEURSHIP

Not every individual is suited to being an entrepreneur.  Entrepreneurs are most often  self-confident scared headstrong ingenious risk-takers, and some personality types are better suited to working for a company.  They may lack training or know-how, especially in IT, and this may also cause problems. 

Another barrier is the ability of the entrepreneur to attract the right amount of   money debtfinance portfolio  for their business.  They may have their own savings, but if they don't, it can be difficult to source finance for a new venture as banks are not always willing to hand out start-up loans.