A1 Targeting and segmenting the market GapFill

The market that an entrepreneur aims their product or service at is known as the  maintargettertiarysubsidiary market. It is important to know who these customers are. Identifying these customers by age, family size or income is an example of  democracygroupsdemographicscategories. For example, the type of car a customer prefers may depend on their  education levelreligionfamily sizegroup. On the other hand, products designed to make it easier to drive in snow and ice will appeal to customers depending on their  family sizepreferencesgeographic locationage since weather conditions vary across the country. 

An online magazine featuring home decoration and home improvements will target its customers according to their  lifestylelocationagearea ambitions. One magazine may target those who are in their first homes and looking for decorating inspiration, while another targets those buying larger properties that need renovating. Neither group of customers is likely to be interested in the other's magazine. This means  customersagentsstaffadvertisers can be sure that they are paying to promote themselves to the correct group, who will be interested in their product or service. It is particularly important to aim promotions at the correct group in a  minornichemainstreamlarge market, as these customers are often prepared to pay a higher price. 

Marketing B2B (business to business) relies on  fictionalfeaturefactualold information, while marketing B2C (business to customer) is generally more  persuasivedetailedpressuredobvious.