B1 Market research methods GapFill

Primary research gathers   first-hand old Internet past data.  This is new information which will be   feature kind specific original to the business.  The data gathered could be used to   extent ration size measure customer satisfaction or to identify customer  plans means choicewants and needs.  Secondary research is information which already   exists lasts endures happens in some form because the information has already been  assembled grouped gathered met . Secondary research is also known as   bureau research counter research office research desk research .

Quantitative data is information which is   numerical observational algebraic emotional and might display the data gathered in chart, graphs and tables.  This gives the business important statistics and percentages on which to base its business   verdicts decisions outcomes findings. Qualitative data is information which has been gathered from respondents and explores their  feelings requests commands wishes towards a particular product or service. It may include   observations primary samples exams of buyer behaviour.