A3 Aims and activities of enterprises GapFill

All businesses have aims. Aims are  broadachievablemeasurablespecific ambitions for the business, such as making profit, meeting ethical objectives or making money for shareholders. To achieve these aims, objectives are set which are  LTDPLCANPRSMART. In larger organisations, financial objectives may vary according to the department they apply to. The sales department will aim to make as  muchlittlefewbroad money as possible in a year, whereas the human resources department will support the business by keeping the cost of staffing as  fastslowhighlow as possible for a year. If these objectives are met they can be reviewed and updated for the future.

Aims related to making enough money to survive and then make profit may change over time. This may be related to the longer-term future of the business, such as  advertisingexpansionbreaking evenmarketing. Alternatively, poor sales over an extended period of time may force a business to review aims related to  marketingprofit maximisationsurvivalexpansion. 

Business success is not always measured in terms of profit. This is particularly true for  public limited companiespartnershipssocial enterprisesprivate limited companies. Not-for-profit organisations can plug gaps in local areas by providing playgroups, transport and advice centres. Their success is more likely to be measured by the number of  clientshoursadvertsstaff they support.