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Context of Production / Purpose (first teaching 2022) GapFill

Target Level
C
Running Total
0
0%
Attempt
1 of 3

You must fill all the gaps before clicking ‘Check Answers!’

When studying the purpose of media products, it is worth looking at the content produced by the BBC (the British  BandwidthBeamBroadcastingBreaking News Corporation) – the BBC produces a vast range of media products, with a vast range of purposes, for the British people to consume.

As the country’s largest and  youngestcheapestoldestrichest national broadcaster, the corporation is responsible for providing  public servicepublic healthcommunity benefitfinancial security.

The corporation is funded by the British people and, therefore, is owned by the British people. According to the corporation’s founder, this responsibility gives the BBC three overriding purposes –  inspirationeducationcommunity benefitprofit, information,  innovationadvocacysocial interactionentertainment.

These aims are considered more important than the purpose of profit; therefore, there is no  dramaweatheradvertisingfunding to interrupt the BBC’s content – this is mainly what differentiates the BBC from  richercheapercommercialpublic service broadcasters such as ITV and Sky. Despite there being three overriding purposes of the BBC’s content, it is worth exploring some of the other aims behind various BBC texts: The corporation is under increasing pressure to create television dramas that can compete with  home videoDVDstreamingdigital download services such as Netflix and Amazon – it can compete by continuing to create shows such as Killing Eve and Bodyguard, which are high quality.

Shows such as these aren’t made just to provide entertainment and escapism; they are also made for the purpose of  raising awarenessprofitcritical acclaimcommunity benefit.The BBC’s Natural History Unit has been highly successful in producing programmes such as The Blue Planet and Planet Earth, in which production teams manage to capture the most extraordinary natural environments using pioneering camera equipment.

These programmes offer information but they are also made for the purposes of  escapism and social interactionentertainment and personal affirmationinnovation and experimentationcommunity benefit and critical acclaim.Due to its status as a broadcaster owned by the British people, the BBC is obliged to be entirely impartial and unbiased, particularly when it comes to British politics.

Therefore, it is highly unlikely that any BBC text would be made for the purpose of  community benefitentertainmentinformationadvocacy.

This is your 1st attempt! You get 3 marks for each one you get right. Good luck!

Pass Mark
72%