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This test is run by .
Note that your final mark will not be saved in the system.

3.5.3 - The purpose and methods of market research Categorise

Target Level

4-5

Running Total

Attempt

1 of 1

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

Put each of the methods of market research into the correct category.

Primary research methods

Secondary research methods

Customer survey

Customer satisfaction survey

Telephone interviews

Published marketing reports

Company annual reports

Focus groups

Questionnaire

Newspaper articles

Magazine articles

Buyer behaviour observations

Social media survey

Internet research

Market reports

Government statistics

Government websites

This is your 1^st attempt! You get 1 marks for each one you get right first time. Good luck!

Pass Mark

70%