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1979 General Election Categorise
Target Level
C
Running Total
0
0%
Attempt
1 of 2
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Factors favouring Labour
Factors favouring Conservatives
Factors that had little impact
Education: Conservatives performed better among university-educated social groups
Age: Conservatives performed significantly better among younger voters
Class: Conservatives performed significantly better among all social classes, with especially large increases among traditionally Labour-supporting working classes
Media: The Sun's famous "Crisis, What Crisis?" headline contributed to the government looking incompetent
Gender: Conservatives performed significantly better among female voters
Campaign: Highly effective Conservative campaign using memorable adverts attacking Labour's record
Turnout: High at 76%, with a large increase in Conservative vote share
Economy: Context of global recession and widespread industrial action
Leadership: Thatcher personally unpopular compared to Callaghan
Manifesto: Policies largely failed to inspire electorate