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Advertisements and Marketing: Representation Categorise
Target Level
4-5
Running Total
0
0%
Attempt
1 of 2
Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.
Represent
OMO
Galaxy Advert
Appears to represent women from a range of ethnic and economic backgrounds
Women are represented as cheeky and rebellious, but still innocent
Challenges and subverts negative stereotypes
Women are represented as passive and domesticated
Paints a fashionable yet carefree image of femininity
Multiple characters, none of which are BAME
Colours used in the advertisement are stereotypically ‘female’
Perpetuates the ‘stay-at-home’ mother stereotype
Reinforces patriarchal ideas
Women are shown to be attractive to the opposite sex
The representation of women is stereotypical for the period
Inspires underprivileged people to become more active and follow their dreams
Content appeals to men as well as women
Women are represented as excelling in stereotypically ‘male’ fields
Subversion of audience expectations is designed to shock
Promotes social change
Subversion of audience expectations is designed to provoke laughter