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Newspapers: Media Language (for 2025 examination) Categorise
Target Level
4-5
Running Total
0
0%
Attempt
1 of 1
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Tabloids
Broadsheet
A very frank political stance
Covers both national and international issues
Target audience range from C1 to E
Contain more content
Higher proportion of text to images
Larger font size
Shorter article length
Focus on human interest stories
A higher page count
Reporting tends to be more in-depth
Less emphasis is placed on humour or wordplay
Inclusion of discount codes and coupons
Red top
Target audience range from A to C1
Political alignments are revealed with more subtlety
Use of colloquial language (everyday speech)
Greater focus on politics, culture and the economy
Considered more truthful and less exaggerated by the general public
Tend to target a more educated audience
Headlines often feature layman's terms (simplistic terminology)
Contains cultural inserts
Sensationalist headlines
Focus on celebrity gossip
Proportion of image to text is greater
Traditionally higher readership figures
Focus on serious issues
Articles are longer in length
Limited use of colour
Bold typeface
News stories are mostly national