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Media Audiences Categorise
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
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Entertainment (or Diversion)
Escapism
Information (or Education)
Social interaction
Identification
Daemons – talking and shapeshifting animal manifestations of a human
References to real-world occultism and magic such as daemons might encourage an audience to look into this topic
Lyra is a young girl with a tragic past and family difficulties
Lyra has likeable qualities as a protagonist that an audience might relate to or aim to be more like
The exciting storyline and the cliffhanger ending
Both Will and Lyra are played by actual teenagers, instead of adult actors, which makes it easier for teenagers to relate
Moments of light-hearted scenes
Mysterious eerie setting of the City of Magpies
Protagonist has abilities and a purpose that couldn't happen in real life
Existing popularity of the series of books means that lots of viewers might want to discuss how the TV series compares
Looming danger of the enemy chasing Lyra down
Viewers discussing each new episode with friends who also watched the episode
Exciting action
Multiverse plot device with parallel universes
Existence of magic and witches
Main cast are new, young actors
Will is a young black British boy, a demographic that has typically been overlooked in drama and fantasy
Mix of science fiction, fantasy and young adult genre elements
High stakes of life and death
An interested audience might be encouraged to read 'His Dark Materials' series of novels
Extensive use of CGI and special effects