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Music Videos: Audiences (for exams from 2023) Categorise
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
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Entertainment/Diversion
Information
Social interaction
Self-identification
Music videos (particularly brief ones like the CSP) are ideal for watching for friendly gatherings and parties – audiences can share the experience of enjoying the music
Many audiences will enjoy that the band look like they are playing for their own pleasure as opposed to the pleasure of a mass audience
The performance style of the music mirrors the set-up and atmosphere of the band’s live gigs. This helps to recapture the sense of mutual interaction between the musicians and the audience.
Quite simply, it is pleasurable hearing quality music. 'I Bet You Look Good on the Dancefloor' was ranked ‘7th’ on NME’s list of the 500 greatest songs of all time.
Music videos have become an art from in their own right. Many audiences watch music videos out of sheer enjoyment.
The simple costume design comprised of casual T-shirts and jeans makes the band seem more relatable to ordinary music fans
Many audiences listen to music in order to distract themselves from the stresses of day-to-day life
The grainy 1980s shooting style could appeal to an older audience’s sense of nostalgia
Arctic Monkeys immediately established themselves as a great band to see live – gigs and concerts are a huge part of social interaction for many music fans
The popularity of the music video may have introduced a mainstream audience to alternative music genres (punk rock, garage rock) that they otherwise wouldn’t seek out
Alex Turner’s performance style is captivating to watch
The style reproduced by the old-school camera equipment might encourage contemporary audiences to look back at the music shows the Arctic Monkeys took inspiration from, such as 'The Old Grey Whistle Test'.
Audiences were heavily encouraged to share the band’s music between themselves – this helped to create a sense of community within the band’s fan base
Audiences can watch the close study music video in order to keep track of bands that are culturally significant
It is more thrilling to watch a performance video as it captures the experience of watching a live gig
The official YouTube video for 'I Bet You Look Good on the Dancefloor' tells audiences where they can access the band’s music online: newsletter; Spotify; YouTube; Facebook; Twitter; Instagram
Aspiring musicians can watch Arctic Monkeys and see that they don’t need to look glamorous or clean-cut in order to achieve mainstream success
The opening statement ‘Don’t believe the hype’ affirms the band’s existing fan base for generating this hype and for celebrating the band before it was in trend
The song appeals to fans of punk rock and garage rock