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Note that your final mark will not be saved in the system.
Note that your final mark will not be saved in the system.
2.2.2 Price Categorise
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.
UTILISING TECHNOLOGY FOR PROMOTIONS
COMPETITION
MARKET SEGMENTS
STAGE OF PRODUCT LIFECYCLE
New machinery may mean economies of scale, so lower prices can be charged
New machinery means lower average costs and lower prices
Niche markets - differentiated products and few competitors can mean premium prices are charged
Maturity stage - goods may be priced high to take advantage of high sales levels
Introduction stage - goods may be priced low to persuade customers to try the product.
Mass markets - similar products and high number of competitors means low prices
More cost-efficient production may mean lower costs, so lower prices can be charged
Growth stage - goods may be discounted to encourage further or repeat purchases
Markets with high volume may charge low prices
Decline stage - goods may be heavily discounted to clear stock before being discontinued
Markets with low volume may charge high prices