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This test is run by .
Note that your final mark will not be saved in the system.

1.4.3 The marketing mix Categorise

Target Level

4-5

Running Total

Attempt

1 of 3

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

A small business will have to think carefully about all elements of its marketing mix, which are: product, price, place and promotion. Put the phrases into the correct category.

PRODUCT

PRICE

PLACE

PROMOTION

Vouchers, e.g. Groupons

Free samples

Discounts, e.g. 20% off

Direct marketing

Skimming

Penetration

Wholesaler

Cost

E-tailer

Aesthetic

Cost-plus

Differentiation

Retailer

Personal selling

Added value

E-commerce

Function

Competitive

Social media

Branding

Public relations

Advertising in a local newspaper

Sponsorship

Market stall

This is your 1^st attempt! You get 5 marks for each one you get right first time. Good luck!

Pass Mark

70%