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This test is run by .
Note that your final mark will not be saved in the system.

1.2.1 Customer needs Categorise

Target Level

4-5

Running Total

Attempt

1 of 3

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

Consumers' needs and wants change as they get older. One task of a business is to carry out market research to identify and understand those needs and wants. Match each product with the correct (or most likely) target age group of consumers.

0-10 years old

11-18 years old

19-35 years old

36-60 years old

60+ years old

Toy dinosaurs

First Smartphone

Hot wheels toys

First car purchase

Apple Airpods

Budget furniture

McDonald's burgers

Family car

Picture books

Funeral care plans

Games console

Fine wine / gin subscriptions

Family holidays

Expensive furniture

Barbie doll

Play-Doh or Plasticine

First house

Static caravan

Wedding items

Driving lessons

Dressing-up kits

Cruise holidays

Luxury home furnishings

Nappies

Mobility aids

Nike or Adidas trainers

Spot cream

This is your 1^st attempt! You get 5 marks for each one you get right first time. Good luck!

Pass Mark

70%