Our site uses cookies. Some of the cookies we use are essential for parts of the site to operate and have already been set. You may delete and block all cookies from this site, but parts of the site will not work. To find out more about cookies on this website, see our Cookie Policy

Your browser does not appear to have javascript enabled. This page needs JavaScript activated to work properly. Please enable javascript or choose a different browser (Chrome or Safari)

This test is run by .
Note that your final mark will not be saved in the system.

2.2.5 Using the marketing mix to make business decisions Categorise

Target Level

4-5

Running Total

Attempt

1 of 3

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

Sort the phrases into the correct "P" of the marketing mix; product, price, place and promotion

PRODUCT

PRICE

PLACE

PROMOTION

Discounts and coupons

Quality

Cost-plus

Distribution

Design

Direct marketing

Brand

Public Relations

Packaging

Location

Profit margin

Channel

Competitive

Advertising

Market

This is your 1^st attempt! You get 5 marks for each one you get right first time. Good luck!

Pass Mark

70%