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This test is run by .
Note that your final mark will not be saved in the system.

2.4 The marketing mix Categorise

Target Level

4-5

Running Total

Attempt

1 of 3

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

A small business will have to think carefully about all elements of its marketing mix, which are: product, price, place and promotion. Put the phrases into the correct category. (Revision of units 221-225 as well.)

PRODUCT

PRICE

PLACE

PROMOTION

Advertising in a local newspaper

Differentiation

Retailer

Competitive

Sponsorship

Function

Free samples

E-commerce

Personal selling

Market stall

Social media

Aesthetic

Public relations

Discounts, e.g. 20% off

Penetration

Direct marketing

Cost-plus

Cost

Wholesaler

Vouchers, e.g. Groupons

Added value

E-tailer

Skimming

Branding

This is your 1^st attempt! You get 5 marks for each one you get right first time. Good luck!

Pass Mark

70%