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This test is run by .
Note that your final mark will not be saved in the system.

2.1 The role of marketing Categorise

Target Level

4-5

Running Total

Attempt

1 of 3

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

Consumers' needs and wants change as they get older. One task of a business is to carry out market research to identify and understand those needs and wants. Match each product with the correct (or most likely) target age group of consumers.

0-10 years old

11-18 years old

19-35 years old

36-60 years old

60+ years old

Dressing-up kits

Spot cream

Budget furniture

Family car

Toy dinosaurs

Apple Airpods

Wedding items

Games console

First car purchase

Fine wine / gin subscriptions

First house

Play-Doh or Plasticine

Static caravan

Hot wheels toys

Barbie doll

Nappies

Funeral care plans

Family holidays

Nike or Adidas trainers

Driving lessons

Cruise holidays

Picture books

Luxury home furnishings

Mobility aids

First Smartphone

Expensive furniture

McDonald's burgers

This is your 1^st attempt! You get 5 marks for each one you get right first time. Good luck!

Pass Mark

70%