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This test is run by .
Note that your final mark will not be saved in the system.

Competition Categorise

Target Level

Running Total

Attempt

1 of 1

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

Identify which phrases are pricing strategies and which phrases are factors that influence pricing strategies.

PRICING STRATEGIES

FACTORS WHICH INFLUENCE WHICH PRICING STRATEGY TO USE

Strength of brand

Penetration pricing

Number of USPs

Psychological pricing

Amount of differentiation between products

Length of competition

Profit requirements

Costs

Cost-plus

Competitive pricing

Stage in life cycle

PED

Price skimming

Predatory pricing

This is your 1^st attempt! You get 1 marks for each one you get right first time. Good luck!

Pass Mark

70%