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Technology in Sport Categorise
Target Level
4-5
Running Total
0
0%
Attempt
1 of 3
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Performer
Official
Audience/spectator
Sport
Sponsors may be more attracted to sports technology companies, reducing sponsorship opportunities.
Overreliance on technology for decision making
Decision-making technology can disrupt the flow of a game
New technological developments in drugs could result in undetected doping
Frustration at overturned decisions can lead to crowd trouble
Gives rise to social media 'trolls'
Increased scrutiny of decisions
Takes away some of the power
Technology can put restraints on performance, e.g. playing it safe in football to avoid being caught offside
Those at the participation level of the sports development pyramid may not benefit
Some technology requires expert input in order for the data produced to be understood
Increased pay-per-view and subscription services
Detracts from the atmosphere
Criticism and blame for using technology when it is enforced in the rules
Disruptions in the flow of the game can be frustrating
Sports that receive less funding may be unable to benefit from technology
Mass use of technology may ruin the traditional feel