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Note that your final mark will not be saved in the system.
Commercialisation and Globalisation of Sport Categorise
Target Level
4-5
Running Total
0
0%
Attempt
1 of 1
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Advantages of sponsorship
Disadvantages of sponsorship
Construction of grassroots sports facilities in various communities across the UK, such as the £30 million investment by Barclays in 2004
Poor performance of a team or an individual might be associated with the associated sponsor
Large investments might not have the impact as expected and could cause financial losses for the sponsor
Sponsors may withdraw from a deal if they are no longer able to sustain financial support, which may leave the sponsored sport or individual at a loss
Endorsement of elite sports facilities, such as the Emirates Stadium used by the football team Arsenal FC
Athletes who are unable to attract sponsorship deals might feel they are not good enough as performers and could be demotivated from competing
Engagement of young people in sport when they attempt to mimic their favourite athletes by buying the products they wear
Providing financial help for talented performers to assist them in their progression into professional athletes, such as SportsAid
Provision of specialised equipment, such as the Nike Next% running shoes worn by the two-hour marathon record breaker, Eliud Kipchoge
Sponsors might pull their funding if they feel that the sponsored sport or individual is receiving negative press