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3.2.4.7 Impact of commercialisation and relationship between sport and the media Categorise
Target Level
C
Running Total
0
0%
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Positive
Negative
Extrinsic rewards might become more important than intrinsic rewards
Greater number of positive role models for young performers
Greater provision of sports facilities for the general public
Attempts to improve the viewing spectacle might harm player welfare (e.g. increasing number of injuries)
Discontent among spectators in prioritising business over performance
Higher salaries for sports performers
Promotion of a healthy, active lifestyle among the general population
Greater range of sporting activities and opportunities available for minority groups and people with disabilities
Increased popularity of certain sports
Profitability might take priority over important sporting values
Greater revenue for sports organisations
Attracts a global audience
Can lead to deviant sporting behaviour in a 'win at all costs' approach
Invasion of advertisements during ad breaks and surrounding sporting venues affecting the viewing experience
Improvements to training facilities