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This test is run by .
Note that your final mark will not be saved in the system.

4.3.1 Marketing & 4.3.2 Niche markets Categorise

Target Level

Running Total

Attempt

1 of 2

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

Sort the phrases into the correct categories (P) Polycentric (E) Ethnocentric (G) Geocentric

(P) POLYCENTRIC

(E) ETHNOCENTRIC

(G) GEOCENTRIC

Focus on product differentiation

Belief that what works in home country will work everywhere

Local preferences catered to

Foreign markets seen as an extension of home markets

Sensitive to local market conditions

Marketing embraces similarities and differences

Host country orientated

Home country orientated

Global orientation

In each country a different approach is taken

No bias to home or host nation

Marketing adapted to local markets

This is your 1^st attempt! You get 3 marks for each one you get right first time. Good luck!

Pass Mark

70%