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This test is run by .
Note that your final mark will not be saved in the system.

3.1.1 Corporate objectives & 3.1.2 Theories of corporate strategy Categorise

Target Level

Running Total

Attempt

1 of 1

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

Identify the uses and limitations of mission statements

USES OF MISSION STATEMENTS

LIMITATIONS OF MISSION STATEMENTS

Can become obsolete as the company develops

Helps to guide daily work

Helps with branding in a highly competitive market

Long-term view of company direction

Publicly shares the philosophy of the company

Can be unrealistic

No profit targets

Can be a waste of management time and resources

Can be overly optimistic

Customers may agree with statement and so buy products or services from that company

Engages and involves the employees

Widely regarded as just a Public Relations (PR) exercise

Motivational

Can be ambiguous

This is your 1^st attempt! You get 1 marks for each one you get right first time. Good luck!

Pass Mark

70%