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This test is run by .
Note that your final mark will not be saved in the system.

1.2.1 Demand & 1.2.2 Supply Categorise

Target Level

Running Total

Attempt

1 of 1

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

There are many non-price factors which will lead to a change in demand. Two of the most important are advertising and external shocks. Put the phrases into the correct categories.

ADVERTISING

EXTERNAL SHOCKS

Extreme weather events

Branding

Encourage repeat purchase

Threat of terrorism

Inform the customers about the product or service

Health scares

Below-the-line

Riots

Influence customers to buy the product or service

Pandemics

Civil war

Generate customer loyalty

Above-the-line

This is your 1^st attempt! You get 1 marks for each one you get right first time. Good luck!

Pass Mark

70%