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This test is run by .
Note that your final mark will not be saved in the system.

1.1.2 Market research & 1.1.3 Market positioning Categorise

Target Level

Running Total

Attempt

1 of 1

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

Identify which phrases relate to primary research and which phrases relate to secondary research.

PRIMARY RESEARCH

SECONDARY RESEARCH

Trade publications

Focus groups

Consumer panels

Observations

Collection of new data

Internet sources

Questionnaires

MINTEL reports

Test marketing results

Consumer reports

Data collected is specific to the business

Desk research

Customer interviews

Government data

Customer surveys

First-hand information

This is your 1^st attempt! You get 1 marks for each one you get right first time. Good luck!

Pass Mark

70%