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This test is run by .
Note that your final mark will not be saved in the system.

4.2.4 Reasons for global mergers / joint ventures & 4.2.5 Global competitiveness Categorise

Target Level

Running Total

Attempt

1 of 1

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

Identify the phrases that relate to a low cost competitiveness strategy and those that relate to a differentiation strategy

COST COMPETITIVENESS

DIFFERENTIATION

Superior product features and benefits

Investment in branding

Low average unit cost

Just-in-time (JIT) delivery

Development of distribution chains to ensure availability

High capacity utilisation

No frills

Investment in marketing e.g. sponosrship

High levels of productivity

Added value

Lean production

Economies of scale

Superior product quality

This is your 1^st attempt! You get 1 marks for each one you get right first time. Good luck!

Pass Mark

70%