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This test is run by .
Note that your final mark will not be saved in the system.

3.1.3 SWOT analysis & 3.1.4 Impact of external influences Categorise

Target Level

Running Total

Attempt

1 of 3

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

Identify which phrases relate to; strengths, weaknesses, opportunities and threats in a business

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Well-differentiated products with clear USP

Social media

Low profit margins

New product development

Strong branding

Access to emerging markets

Negative media or press

Low barriers to market entry

Limited access to finance

Competitors have better products or services

Highly skilled staff

Limited access to resources

New competitors entering the market

Danger of viruses, hacking and cyber crime

Product or service quality meaning repeat business

Saturated demand

First mover advantage

Changing customer tastes

Joint ventures

E-commerce

Cost advantages

Seasonality

This is your 1^st attempt! You get 5 marks for each one you get right first time. Good luck!

Pass Mark

70%