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This test is run by .
Note that your final mark will not be saved in the system.

2.5.1 Economic influences & 2.5.3 The competitive environment Categorise

Target Level

Running Total

Attempt

1 of 1

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

Identify phrases which relate to large competitive markets (mass) and small competitive markets (niche)

LARGE COMPETITIVE MARKETS (MASS)

SMALL COMPETITIVE MARKETS (NICHE)

National and International focus

High sales volumes

Increased seller power

Highly flexible companies

Highly innovative companies

Commodity markets

Emergence of industry "giants"

Smaller market segments

Highly differentiated products

Homogeneous products

Lower marketing budgets

Premium prices

Wide distribution networks

Economies of scale

Local focus

Low prices

This is your 1^st attempt! You get 1 marks for each one you get right first time. Good luck!

Pass Mark

70%