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This test is run by .
Note that your final mark will not be saved in the system.

1.3.1 Product/service design & 1.3.3 Pricing strategies Categorise

Target Level

Running Total

Attempt

1 of 1

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

Identify which phrases are pricing strategies and which phrases are factors that influence pricing strategies.

PRICING STRATEGIES

FACTORS WHICH INFLUENCE WHICH PRICING STRATEGY TO USE

Penetration pricing

Psychological pricing

Profit requirements

Number of USPs

Predatory pricing

Costs

PED

Cost-plus

Competitive pricing

Length of competition

Stage in life cycle

Amount of differentiation between products

Price skimming

Strength of brand

This is your 1^st attempt! You get 1 marks for each one you get right first time. Good luck!

Pass Mark

70%