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Note that your final mark will not be saved in the system.

B2 Understanding customer needs Categorise

Target Level

4-5

Running Total

Attempt

1 of 3

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

Consumers' needs and wants change as they get older. One task of a business is to carry out market research to identify and understand those needs and wants. Match each product with the correct (or most likely) target age group of consumers.

0-10 years old

11-18 years old

19-35 years old

36-60 years old

60+ years old

McDonald's burgers

Fine wine / gin subscriptions

Apple Airpods

Toy dinosaurs

Expensive furniture

Cruise holidays

Dressing-up kits

Family holidays

Games console

Static caravan

Play-Doh or Plasticine

Nappies

Spot cream

Driving lessons

First Smartphone

First house

Wedding items

Funeral care plans

Nike or Adidas trainers

Luxury home furnishings

First car purchase

Mobility aids

Barbie doll

Picture books

Budget furniture

Family car

Hot wheels toys

This is your 1^st attempt! You get 5 marks for each one you get right first time. Good luck!

Pass Mark

70%