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This test is run by .
Note that your final mark will not be saved in the system.

A2 4Ps of the marketing mix Categorise

Target Level

4-5

Running Total

Attempt

1 of 3

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

A small business will have to think carefully about all elements of its marketing mix, which are: product, price, place and promotion. Put the phrases into the correct category. (Revision of units 221-225 as well.)

PRODUCT

PRICE

PLACE

PROMOTION

Retailer

Branding

Direct marketing

Free samples

Market stall

Differentiation

Advertising in a local newspaper

Skimming

Added value

Competitive

Personal selling

E-commerce

Vouchers, e.g. Groupons

E-tailer

Discounts, e.g. 20% off

Social media

Sponsorship

Cost

Penetration

Public relations

Aesthetic

Function

Wholesaler

Cost-plus

This is your 1^st attempt! You get 5 marks for each one you get right first time. Good luck!

Pass Mark

70%