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This test is run by .
Note that your final mark will not be saved in the system.

Audience & Audience Interpretation (first teaching 2022) Categorise

Target Level

Running Total

Attempt

1 of 1

Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

Identify which of the following are demographic categories and which are psychographic categories.

Demographics

Psychographics

Interests

Lifestyles

Religion

Income

Buying habits

Occupation

Media consumption habits

Socio-economic grouping

Age

Aspirations

Location

Personality

Gender

Ability/Disability

Attitudes

Ethnicity

Sexual orientation

Values

This is your 1^st attempt! You get 1 marks for each one you get right first time. Good luck!

Pass Mark

70%