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Note that your final mark will not be saved in the system.
2.1.b. Commercialisation of sport (sport, sponsorship and the media) Categorise
Target Level
4-5
Running Total
0
0%
Attempt
1 of 1
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Positive effects of sponsorship
Negative effects of sponsorship
Providing financial help for talented performers to assist them in their progression into professional athletes, such as SportsAid
Engagement of young people in sport when they attempt to mimic their favourite athletes by buying the products they wear
Endorsement of elite sports facilities, such as the Emirates Stadium used by the football team, Arsenal FC
Sponsors might pull their funding if they feel like the sponsored sport or individual are receiving negative press
Sponsors may withdraw from a deal if they are no longer able to sustain financial support, which may leave the sponsored sport or individual at a loss
Provision of specialised equipment, such as the Nike Next% running shoes worn by the 2-hour marathon record breaker, Eliud Kipchoge
Construction grass-roots sports facilities in various communities across the UK, such as the £30 million investment by Barclays in 2004
Poor performance of a team or individual might be associated with the associated sponsor
Large investments might not have the impact as expected and could cause financial losses for the sponsor
Athletes who are unable to attract sponsorship deals might feel they are not good enough as performers and could be demotivated from competing