This test is run by .
Note that your final mark will not be saved in the system.
Note that your final mark will not be saved in the system.
Media Audiences Categorise
Target Level
C
Running Total
0
0%
Attempt
1 of 3
Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.
Henry Jenkins
Clay Shirky
Both
Neither
Audiences construct their own socio-cultural identities based on the media they consume
Audiences can now ‘speak back’ to their favourite media producers
The relationship between media products and individual audience members has been totally transformed by online media and digital technology
The age of the internet has proven the notion that audiences are passive consumers to be false
Audiences read media products in a way that was not intended by the original creators
Audiences are not passive recipients of media, they are active participants
A heavy user of the internet is more likely to be influenced by what they consume online than a light user
Online media tends to alter the audience’s perception of reality
Modern media audiences belong to a participatory culture which thrives off of social interaction
We are now living in an age where traditional consumers are producing their own media
Audiences construct their own meanings and share them amongst each other
Audiences will often engage in the practice of ‘textual poaching’
Younger audiences are likely to imitate the behaviour they see online
We now live in an age of ‘mass amateurisation’