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Media Representation Categorise
Target Level
C
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David Gauntlett
bell hooks
Liesbet Van Zoonen
Feminist media research should focus on the ways in which producers encode both dominant and alternative meanings into media texts
Gender is socially constructed
Feminism is a struggle to combat sexist oppression & the ideology of domination
The mass media has become increasingly liberal in its attitude to gender
The phenomenon of transsexuality, amongst other things, contradicts an essentialist view of gender
Gender should not be viewed with an essentialist mind set
The embrace of beauty should not be rejected all together, rather beauty should be viewed in an alternative light to sexist norm
The representation of male and female identities in the media is more complex than it used to be
Society has conditioned women (as well as men) to hold sexist values
Prior to women’s liberation, women were conditioned to base their self-worth on how attractive they appear in the eyes of men
The media doesn’t just reflect progressive values, it spreads them
Fashion magazines glorify a specific type of body image which, in reality, can be very unhealthy
Textual determination is not a helpful way to analyse media aimed at women
There are no distinctions between men and women that are set in stone
The mass media’s approach to gender has been evolving since the 1960s
Gender roles change depending on cultural and historical contexts