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Advertising: Superhuman (Video) (exams from 2024) Categorise
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These representations are APPLICABLE to the advert
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A range of disabilities and conditions are represented in the group of athletes on screen
Being an elite athlete in any sport takes sacrifice
Training and competing are the only important things in a Paralympian's life
Disabled athletes are presented as being a source of inspiration
Paralympians are presented as being better than other people because they have achieved more
Paralympians are shown to have ordinary lives alongside their sporting careers
The Paralympics are presented as being a lesser version of the Olympic Games
Elite athletes are selfish and only focus on themselves and their own achievements
The requirements of disabled people, such as wheelchair access, are still overlooked
Athletes are shown as being dedicated and determined
Disability is represented as something that can be 'overcome'
Pain, injury and mental struggle are represented as a part of each athlete's personal journey
Disability is not presented as something to 'overcome' in order to achieve some notion of societal normalcy, but an aspect of life for some people
Paralympians are depicted as elite athletes in their respective fields
Prosthetic limbs are depicted as being the most common form of disability among Paralympians