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Advertising: Super. Human. (Video) (exams from 2024) Categorise

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Click on an item, then click on a category to place it. Or, drag and drop the item into the correct category. Organise all items before clicking 'Check'.

The BBC is a public service broadcaster, but Channel 4, Channel 5 and ITV are also classed as this. These channels are commercially owned public service broadcasters, which operate slightly differently from the BBC.

This means they have to meet some but not all of the legal obligations that the BBC does in providing a service to the public, but that they can also run advertising for third-party companies for funding.

Organise the following statements into whether they apply to a public service broadcaster (like the BBC or S4C) or to a commercial broadcaster (like Sky).

Commercial broadcaster

Public service broadcaster

Advertising or product placement is forbidden

Funded either by the TV licence fee or by a tax

Has to reflect the diversity of the population both on camera and behind the scenes

Typically higher production budgets for individual shows

No obligation to produce a variety of content; can focus on a niche market

Does not have to provide news and current affairs programming as part of its broadcast output

No ad breaks between programming aside from trailers for the network

Obligated to outsource a certain percentage of its productions to independent companies

Obligated to provide a variety of quality content

Offers news, current affairs and other journalism programming

No obligation to respond to criticism from the general public

Often an additional extra for a satellite TV package; doesn't always come as standard

Able to run advertisements by private companies between programming, and use this income to fund productions

Owned by a board of shareholders and private individuals

This is your 1^st attempt! You get 1 marks for each one you get right first time. Good luck!

Pass Mark

70%