GCSE Business Edexcel

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Theme 1: Investigating Small Business
1.1 Enterprise and Entrepreneurship
1.1.1 The Dynamic Nature of Business
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1.1.2 Risk and Reward
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1.1.3 The Role of Business Enterprise
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1.2 Spotting a Business Opportunity
1.2.1 Customer Needs
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1.2.2 Market Research
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1.2.3 Market Segmentation
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1.2.4 The Competitive Environment
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1.3 Putting a Business Idea into Practice
1.3.1 Business Aims and Objectives
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1.3.2 Business Revenues, Costs and Profits
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1.3.3 Cash and Cash Flow
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1.3.4 Sources of Business Finance
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1.4 Making the Business Effective
1.4.1 The Options for Start-up and Small Businesses
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1.4.2 Business Location
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1.4.3 The Marketing Mix
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1.4.4 Business Plans
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1.5 Understanding External Influences on Business
1.5.1 Business Stakeholders
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1.5.2 Technology and Business
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1.5.3 Legislation and Business
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1.5.4 The Economy and Business
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1.5.5 External Influences
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Theme 2: Building a Business
2.1 Growing the business
2.1.1. Business growth
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2.1.2 Changes in business aims and objectives
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2.1.3 Business and globalisation
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2.1.4 Ethics, the environment and business
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2.2 Making marketing decisions
2.2.1 Product
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2.2.2 Price
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2.2.3 Promotion
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2.2.4 Place
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2.2.5 Using the marketing mix to make business decisions
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2.3 Making operational decisions
2.3.1 Business operations
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2.3.2 Working with suppliers
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2.3.3 Managing quality
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2.3.4 The sales process
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2.4 Making financial decisions
2.4.1 Business calculations
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2.4.2 Understanding business performance
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2.5 Making human resource decisions
2.5.1 Organisational structures
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2.5.2 Effective recruitment
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2.5.3 Effective training and development
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2.5.4 Motivation
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